IT HAPPENED IN INDIA (HB)

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Author: Kishore Biyani
Publisher: Rupa Publications India(1-Apr-07)
Edition: 1-Apr-07
ISBN-13: 9788129111388
Publishing year: Rupa Publications India
No of pages: 208 Pages
Weight: 380g
Language: English
Book binding: Paperback

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One of India's most versatile entrepreneurs, Kishore Biyani has played many roles. He has been a trader, a film-maker, an organizer of festivals and an innovative retailer. It Happened in India is the story of this irreverent Indian entrepreneur who scripted his own success story with an uncanny insight into the mind of the Indian consumer and his own simple philosophy

Blue-blooded entrepreneurs could not stand his cheek, conventional managers were baffled by his business logic and colleagues were aghast at his recklessness. A maverick of the business industry, Kishore Biyani followed his instinct, cashing in on the latent opportunities of the booming Indian consumer market and ended up transforming the nature of retail business in India.